Decode Virality. Master Social Signals.
Most viral tweets are already fading by the time you notice them trending. RetweetLab dug into engagement curve data across millions of posts to uncover the exact timing mechanics that separate a blip from a breakout — and the findings will change how you schedule everything.
There's a growing body of evidence that verification status and follower count are surprisingly weak predictors of virality — and in some cases, they might actually work against you. We dug into the numbers to figure out why the little guy keeps winning the viral race, and what that means for brands still chasing clout as a strategy.
Chasing likes is so 2019. The real story about how your audience feels about your content is buried in the *ratio* of how they engage — and most marketers are completely misreading it. Here's how to decode the three-way split between retweets, replies, and likes before your next campaign brief.