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Decode What the Internet Is Talking About

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When the Comments Win: How Everyday Twitter Users Are Outmaneuvering Corporate PR Teams
Cover story

When the Comments Win: How Everyday Twitter Users Are Outmaneuvering Corporate PR Teams

A Fortune 500 CEO posts a polished announcement, it racks up thousands of likes, and somehow the brand still loses the news cycle. Welcome to the era of the strategic reply — where a handful of persistent voices can completely rewrite a company's Twitter narrative before the PR team even wakes up.

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