If you are running Google Ads, there is a need to look for different ways of improving your campaigns. One of the ways to do so is by using scripts. There are various ways to utilize scripts, and it is one of the most unused features. With some research, you can find opportunities that can result in better and more clicks. Remember that in online marketing, there is a need to learn new things and implement changes if you want to succeed.

Google Ad script is a way of automating the control of your Google Ads data with a simple Javascript code. Ideally, it can create reports, offers tools for analysis, sends you alerts., update bidding and many more features. Layering on Google Ads scripts means you spend less time doing most of these day-to-day tasks.

In fact, you can use the recovered time on productive improvements, such as creative updates, competitive insights, keyword research, data analysis, bid strategies, and more. The following are some of the ways of using Google Ads scripts.
Bid Modifiers

If you have built up adequate data, this is an important tool that can store a lot of data. When you implement the script, you can easily create bid adjustments for certain hours and days of the week. For instance, if you own a restaurant and you are busy during the weekends, you can increase your bids during the weekend and lower them during weekdays.

Pausing

As you know, not every ad you create or keyword you use will work. Therefore, you can use scripts to pause the keywords, ad groups, ads, or even the entire campaign. Maybe you want to keep the CTR above a given percentage; if it falls below the required percentage, the script can pause them automatically.

Reporting

The truth is that you can set up a lot of reports using automated scripts. For instance, you can even decline the ad groups’ report. In this case, you can have a report on ad groups that keep declining over time. Ideally, this is what will need work, and it can show the timeframe when your ad group started to fall.

Seasonal

You can use a seasonal script. It helps you to benefit from a seasonality and one that is beneficial to run during holidays. In this case, the script starts on a given day of the year or month, so you do not have to remember to start it every time.

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